Is your business development process well-defined or is your firm being overshadowed by the competition?
Our Business Development consulting services begin with an in-depth analysis of your firm’s approach to prospecting including all aspects of your firm’s tools and processes:
Lead Generation Process
Messaging Consistency
Market Positioning
Organizational Structure
BD Team Skills
Compensation Model
CRM Software
Collateral
Website
Social Media
Proposals
Presentations
We take a hard look at your numbers – prospects, proposals, close ratios ROI – to identify business development gaps and opportunities. Personal interviews with senior management, marketing, and your business development team serve to further identify strengths, as well as bottlenecks and areas for improvement. We compare the feedback with the formal organizational structure and process to determine where actions stray from intention.
A detailed report includes specific recommendations for improving your firm’s business development process. The report is all-encompassing, addressing process, structure, team skills, position descriptions, compensation, workflow, positioning, messaging, tools, tracking, and metrics.
Isn’t it time your firm’s business development achieved a greater return on marketing investment?
The Bottom Line: A solid process leads to solid results. Allow us to help you keep building stakeholder value.